NTT (formerly Netmagic)
Data center and cloud services provider | Operates data centers across the globe.
From Netmagic to NTT. Seamlessly.
Unified Brand Across Physical + Digital
Enterprise Trust, Rebuilt at Scale
The Situation
After becoming part of NTT, Netmagic needed to transition to a new identity. Customers experienced mixed branding across locations, channels, and touchpoints.
The Challenge & Key Problems
Inconsistent brand presence across physical and digital spaces
Enterprise customers struggled to connect services to the new brand
On-ground data center experiences didn’t reflect a global leader
Our Approach
Supported a nationwide rebrand across digital, physical, and on-site environments
Built campaign assets to clearly explain cloud and data center offerings
Designed space branding to improve client walkthrough experiences
Impact
Seamless brand transition across multiple data centers and regions
Higher awareness and interest in enterprise cloud and DC services
Improved customer experience during on-site visits and tours
