NTT (formerly Netmagic)
Data center and cloud services provider | Operates data centers across the globe.
The Situation
After becoming part of NTT, Netmagic needed to transition to a new identity. Customers experienced mixed branding across locations, channels, and touchpoints.
The Challenge & Key Problems
- Inconsistent brand presence across physical and digital spaces
- Enterprise customers struggled to connect services to the new brand
- On-ground data center experiences didn't reflect a global leader
Our Approach
- Supported a nationwide rebrand across digital, physical, and on-site environments
- Built campaign assets to clearly explain cloud and data center offerings
- Designed space branding to improve client walkthrough experiences
Impact
- Seamless brand transition across multiple data centers and regions
- Higher awareness and interest in enterprise cloud and DC services
- Improved customer experience during on-site visits and tours
The Situation
After becoming part of NTT, Netmagic needed to transition to a new identity. Customers experienced mixed branding across locations, channels, and touchpoints.
The Challenge & Key Problems
- Inconsistent brand presence across physical and digital spaces
- Enterprise customers struggled to connect services to the new brand
- On-ground data center experiences didn't reflect a global leader
Our Approach
- Supported a nationwide rebrand across digital, physical, and on-site environments
- Built campaign assets to clearly explain cloud and data center offerings
- Designed space branding to improve client walkthrough experiences
Impact
- Seamless brand transition across multiple data centers and regions
- Higher awareness and interest in enterprise cloud and DC services
- Improved customer experience during on-site visits and tours
