CROPIN
Global agri-tech platform | Used across multiple international markets
Modern Identity for Global Scale
One Brand. Every Market. Aligned.
Content Engine Built for Authority
The Situation
Cropin was a respected name in agri-tech but its brand felt dated and inconsistent. Different stakeholders saw different versions of the company, weakening trust and recall.
The Challenge & Key Problems
Brand perception didn’t match the company’s scale and maturity
Content existed but failed to drive strong engagement
Global teams lacked a single reference for brand and messaging
Our Approach
Modernised the brand identity and communication system
Built a structured content engine with reports, case studies, and explainers
Created a comprehensive brand book covering visuals and customer profiles
Impact
Brand recall improved by ~30% among key stakeholders
Content engagement increased across reports and long-form formats
Consistent brand messaging rolled out across multiple global markets
