Cropin
Global agri-tech platform | Used across multiple international markets
The Situation
Cropin was a respected name in agri-tech but its brand felt dated and inconsistent. Different stakeholders saw different versions of the company, weakening trust and recall.
The Challenge & Key Problems
- Brand perception didn't match the company's scale and maturity
- Content existed but failed to drive strong engagement
- Global teams lacked a single reference for brand and messaging
Our Approach
- Modernised the brand identity and communication system
- Built a structured content engine with reports, case studies, and explainers
- Created a comprehensive brand book covering visuals and customer profiles
Impact
- Brand recall improved by ~30% among key stakeholders
- Content engagement increased across reports and long-form formats
- Consistent brand messaging rolled out across multiple global markets
The Situation
Cropin was a respected name in agri-tech but its brand felt dated and inconsistent. Different stakeholders saw different versions of the company, weakening trust and recall.
The Challenge & Key Problems
- Brand perception didn't match the company's scale and maturity
- Content existed but failed to drive strong engagement
- Global teams lacked a single reference for brand and messaging
Our Approach
- Modernised the brand identity and communication system
- Built a structured content engine with reports, case studies, and explainers
- Created a comprehensive brand book covering visuals and customer profiles
Impact
- Brand recall improved by ~30% among key stakeholders
- Content engagement increased across reports and long-form formats
- Consistent brand messaging rolled out across multiple global markets
